48%
39%
34%
34%
29%
52%
45%
29%
21%
4%
61%
40%
24%
23%
8%
49%
36%
35%
13%
6%
Research
User Journey
Sketch
Design Decisions
Design Process
Sustainable Items Purchased
I learned that...
When 88 young adults were surveyed about their shopping habits and preferences, it was revealed that
Motivated By
Influenced By
Important Considerations
Style
Fonts In Use
Logos
Color Pallette
Font Guide
#A484E9
#EEAF6D
#3C9FFF
#59AB59
sustie
Large Heading
Sub Heading
We make sustainable storytelling for fashion brands what it should be – simple, honest and impactful.
Conclusion
I sought to understand consumer purchasing motivations and behaviors to better create a product that would highlight the most relevant and valuable information
Insights gathered from the research and interviews were instrumental in shaping the product to align with the users' habits and preferences
Through my research, I learned that, although many feel a social responsibility, and are guided by values and ethics to do their part, price awareness comes first
However, consumers are willing to pay a higher price if the item is of great quality. Additionally, 23% were guided by knowledge of health and toxin avoidance, and 69% would choose the sustainable clothing item over an alternative if there was trustworthy information provided
62%
69%
Sustainable Clothing Items
Consumers Already Purchase
52%
Motivated By
23%
Health & Toxin Avoidance
Price
Influenced By
Trustworthy Information
Chose Sustainable Options If Provided
Loading Screen
Product Card
Materials Highlight
Production Highlight
Learn More Pop-Up
Cart
Completed Purchase
Email Follow-Up
Product Card Minimized Sizing
Product Card Expanded Sizing
Designs
User
E-Commerce Site
Product Page
Cart
Post-Checkout On Site
Checkout
Post-Checkout
Tree/Impact
Email from Sustie
User
E-Commerce Site
Product Page
Cart
Post-Checkout On Site
Checkout
Post-Checkout
Tree/Impact
Email from Sustie
Non
Toxic
sustie
A B2B Fashion Carbon Footprint Calculator & Climate Action API
Sustie is an e-commerce tool to empower, educate and inspire fashion lovers to reimagine the future of fashion by making sustainable decisions when shopping online
Consumers have the ability to see resources saved by choosing their sustainable purchase, and a climate action is taken on their behalf
To quantify the environmental impact of products, sustie estimates savings by measuring the CO2 emissions associated with the garment, from raw material extraction through to the final stages in-store
Once CO2 emissions are calculated, sustie’s algorithm determines the equivalence in savings for factors such as water usage, car emissions and cell phone charges. This information is then highlighted on the sustie product card and presented on each unique item page.
When a consumer completes their purchase, sustie works with partners to deliver a climate action on the consumers behalf. These actions revolve around planting trees and picking up trash
Logen Deeter UX Research & Design
Joey Krikorian, Ceili Ecker UI
2023
Sustainable Storytelling and Climate Action With Every Transaction
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We can work together to create a more sustainable future
powered by sustie
sustie tasked our team with delivering on a redesigned product card, cart and checkout experience, and a follow up impact email
After surveying and interviews, it was clear that many brands using sustie’s product had great sustainability accomplishments that they were not yet highlighting, and or weren’t easily identified by consumers to see
Once we began testing this idea, it became clear that there were far too many nuances in picking the right badge for the sustainable action, and not enough context presented for the consumer
This was my first time working with a UX/UI team in a professional setting. I love working in a team where each partners strengths are highlighted. Research and design projects can be much more fun when there are people to bounce ideas off of. Finally, good communication brings forth great research, and great research leads to the most useful designs
After thinking about all the ways a brand could be sustainable, I realized that the accomplishments could be broken down into 2 categories - material and production
This design gives brands the ability to highlight all sustainability accomplishments, not just having to choose a few, and it is presented in a clear and concise manor which allows consumers to click links to additional pages, if provided, to learn more
Many brands had products that were made in the most sustainable ways, using recycled materials, fair trade labor, organic, toxin free, and naturally dyed materials, or even materials made out of agriculture waste. The innovation was remarkable
In order to properly highlight each brands sustainability accomplishments, we sought out to create a visual highlighting tool by using a badge system
Fair Wages
Safe Workplace
Organic Cotton
Naturally Dyed
Recycled
